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Corporate branding oops  

2007-03-20 09:03:59|  分类: 默认分类 |  标签: |举报 |字号 订阅

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<DIV STYLE="BORDER-RIGHT: 0px; PADDING-RIGHT: 0px; BORDER-TOP: 0px; PADDING-LEFT: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px; BORDER-LEFT: 0px; PADDING-TOP: 0px; BORDER-BOTTOM: 0px;" ALIGN="center" ><NOEMBED><A TARGET="_top" rel="nofollow" HREF="http://ads.cnn.com/event.ng/Type=click&amp;FlightID=39860&amp;AdID=63014&amp;TargetID=10381&amp;Segments=1749,1752,1762,2168,2245,2580,2726,2729,2743,4960,5279,5516,6520,6582,7038,7298,7524,7526,7769,7818,7820,7821,7854&amp;Targets=4409,5991,1515,6686,10381&amp;Values=31,43,51,60,72,81,92,100,110,150,682,683,685,686,687,734,1287,1575,1589,1598,1599,1600,1601,2201,3456,3514,3546,4404,4413,4418,4449,47182,47456,47481,48063,49515,49554&amp;RawValues=ZIP%2C0%2CTLD%2Ccn&amp;Redirect=http://www.cnntraveller.com/" ><IMG title="Corporate branding oops - liblog - Liblog 第九传媒" alt="Corporate branding oops - liblog - Liblog 第九传媒" SRC="http://i.cnn.net/cnn/cnn_adspaces/dart_ads/2007/3/13/50223336x280_cnntraveller_burma.gif" WIDTH="336" HEIGHT="280" BORDER="0" ></A><A TARGET="_top" rel="nofollow" HREF="http://ads.cnn.com/event.ng/Type=click&amp;FlightID=39860&amp;AdID=63014&amp;TargetID=10381&amp;Segments=1749,1752,1762,2168,2245,2580,2726,2729,2743,4960,5279,5516,6520,6582,7038,7298,7524,7526,7769,7818,7820,7821,7854&amp;Targets=4409,5991,1515,6686,10381&amp;Values=31,43,51,60,72,81,92,100,110,150,682,683,685,686,687,734,1287,1575,1589,1598,1599,1600,1601,2201,3456,3514,3546,4404,4413,4418,4449,47182,47456,47481,48063,49515,49554&amp;RawValues=ZIP%2C0%2CTLD%2Ccn&amp;Redirect=http://www.cnntraveller.com/" ><IMG title="Corporate branding oops - liblog - Liblog 第九传媒" alt="Corporate branding oops - liblog - Liblog 第九传媒" SRC="http://i.cnn.net/cnn/cnn_adspaces/dart_ads/2007/3/13/50223336x280_cnntraveller_burma.gif" WIDTH="336" HEIGHT="280" BORDER="0" ></A></DIV></TD></TR></TABLE><H1 >Corporate branding oops</H1><H2 >Wal-Mart, Home Depot, JetBlue sufferedsome big marketing missteps over the past year; Plus: A look atbrands that got it right.</H2><DIV >By <A TARGET="_blank" rel="nofollow" HREF="http://money.cnn.com/2007/03/19/news/companies/branding_blunders/mailto:parija.bhatnagar@turner.com" >Parija B. Kavilanz</A>, CNNMoney.com seniorwriter</DIV><DIV >March 19 2007: 2:09 PM EDT</DIV><P >NEW YORK (CNNMoney.com) -- Lately, anytime youput the words "corporate" and "blunder" in the same thought,Wal-Mart inevitably seems to come up.</P><P >Maybe that's because Wal-Mart suffered suffersome embarrassing branding blunders over the past few months. Butit wasn't the only offender, industry experts said.</P><P >"Again we've had no shortage of big brandingmistakes last year and even early this year," said Kelly O'Keefe,an independent branding consultant and CEO of O'Keefe Brands.</P><P >O'Keefe has published an annual branding "Hallof Shame" for five consecutive years.</P><P >He hasn't yet published his most recent list -that's due in upcoming weeks.</P><P >However, he picked JetBlue, Home Depot andTurner Broadcasting (a <A TARGET="_blank" rel="nofollow" HREF="http://money.cnn.com/quote/quote.html?symb=TWX" >Time Warner</A> (<A TARGET="_blank" rel="nofollow" HREF="http://money.cnn.com/quote/chart/chart.html?symb=TWX" >Charts</A>) division and parent of CNNMoney.com) asexamples of other companies that he would induct into his mostrecent branding "Hall of Shame."</P><P ><B>Wal-Mart</B> Some analysts argue that beingthe world's largest retailer makes the discount behemoth an easytarget for critics. While that might be so, O'Keefe counters thatWal-Mart itself does a pretty good job in generating plenty of easyfodder for its critics.</P><P >The retailer had a string of recent bloopers.It abruptly fired its new ad agency, DraftFCB, last December just amonth after awarding it a $580 million contract.</P><P >Wal-Mart also fired marketing head Julie Roehmbecause she reportedly violated its strict ethics policy by havinga personal relationship with another colleague and allegedlyaccepted gifts from clients. Roehm sued the company claimingWal-Mart's charges were false and said that Wal-Mart was adifficult employer. [<A TARGET="_blank" rel="nofollow" HREF="http://money.cnn.com/2006/12/08/news/companies/walmart_adagencyflap/index.htm?postversion=2006120816" >Full Story</A>]</P><P >"The flip-flop with the ad agency was a hugedebacle and was pretty embarrassing," said O'Keefe.</P><P >Additionally, Wal-Mart's upscale clothing pushwith "Metro 7" fell flat in 2006 [<A TARGET="_blank" rel="nofollow" HREF="http://money.cnn.com/2006/10/30/news/companies/walmart_setback/index.htm?postversion=2006103012" >Full Story</A>]. In October, Wal-Mart pulled theplug on its teen social-networking endeavor called "The Hub" afteronly 10 weeks following humiliating reviews in the media. [<A TARGET="_blank" rel="nofollow" HREF="http://money.cnn.com/2006/10/06/news/companies/walmart_hub/index.htm?postversion=2006100611" >Full Story</A>]</P><P >"Wal-Mart made the mistake of trying to runaway from its brand rather than building on it," O'Keefe said.</P><P >"Wal-Mart grew by catering to mid-Americavalues of great customer service, low prices. It took care of itsemployees. That's the Wal-Mart that Sam Walton built," he said."Today's Wal-Mart looks more like a Kmart. It's lost those valuesthat made it great. Wal-Mart needs to reconnect with itself ratherthan trying to compete with <A TARGET="_blank" rel="nofollow" HREF="http://money.cnn.com/quote/quote.html?symb=TGT" >Target</A> (<A TARGET="_blank" rel="nofollow" HREF="http://money.cnn.com/quote/chart/chart.html?symb=TGT" >Charts</A>) or somebody else."</P><P >Robert Passikoff, branding expert with BrandKeys Consulting, agreed.</P><P >"Wal-Mart often appears to be an impatientbrander. Is this corporate hubris? Maybe. Wal-Mart should realizethat the 'anything you can do I can do better' attitude doesn'twork all the time," Passikoff said.</P><P >&nbsp;</P><P ><B>&nbsp;<A rel="nofollow" HREF="http://www.jetblue.com/tools/exit.asp?intcmp=11679&amp;uri=https://www201.americanexpress.com/cards/Applyfservlet?csi=82/14635/b/10" ><IMG title="Corporate branding oops - liblog - Liblog 第九传媒" alt="Corporate branding oops - liblog - Liblog 第九传媒" ALT="Get 25 TrueBlue points" SRC="http://www.jetblue.com/i/homepage/hpAmexPromo.gif" ></A></B>JetBluesuffered a tremendous fall from grace earlier this year when awinter storm <A TARGET="_blank" rel="nofollow" HREF="http://money.cnn.com/2007/02/20/news/companies/jet_blue/index.htm?postversion=2007022017" >paralyzed</A> its operations in the Northeast fornearly a week and stranded hundreds of travelers in airports. Somepassengers were stranded on Jet Blue planes for more than 10 hoursand frustrated passengers posted videoclips of the chaos onYouTube.</P><P >"In today's electronic age, bad news spreadsfast," said O'Keefe. "JetBlue was one of the strongest brands inthe country before this fiasco. It was a service leader and thecompany was growing by leaps and bounds."</P><P >He faults JetBlue CEO David Neeleman fortaking too long to apologize for what went wrong. "He took over 24hours to make an apology," O'Keefe said. "He should've acted muchfaster to say he regretted what happened and that JetBlue wouldmake amends."</P><P >Nevertheless, Neeleman kept his job and<A TARGET="_blank" rel="nofollow" HREF="http://money.cnn.com/quote/quote.html?symb=JBLU" >JetBlue</A> (<A TARGET="_blank" rel="nofollow" HREF="http://money.cnn.com/quote/chart/chart.html?symb=JBLU" >Charts</A>) said it would spend millions of dollarsrefunding cancelled tickets. It also published a "Customer Bill ofRights." O'Keefe said it will take a long time for JetBlue torepair its tarnished image.</P><P ><B>Turner Broadcasting System</B> Turner'sguerrilla marketing campaign for the Cartoon Network show "AquaTeen Hunger Force" went awry earlier this year.</P><P >The campaign consisted of battery-poweredcartoon advertising signs that were placed around Boston and othercities. The signs led to a massive security alert around Bostonamid fears of a bomb scare.</P><P >Turner Broadcasting apologized for theincident and compensated the city $2 million for any disruptionsthat occurred. Moreover, the head of Cartoon Network subsequentlyresigned</P><P >"The rules of marketing dictate that you don'tscare people and you don't do anything illegal like putting deviceson public structures," O'Keefe said. "This reminded me of IBM'sgraffiti ads from a few years ago when IBM paid people to spray'peace, love and Linux' ads on sidewalks and these ads didn't washoff."</P><P ><B>Home Depot <A TARGET="_top" rel="nofollow" HREF="http://chinese.wsj.com/gb/20070105/hrd174857.asp" ><IMG title="Corporate branding oops - liblog - Liblog 第九传媒" alt="Corporate branding oops - liblog - Liblog 第九传媒" SRC="http://chinese.wsj.com/photo/MI-AJ937_HEARD_20070104204927.gif" ALIGN="top" BORDER="0" ></A></B></P><P >O'Keefe said the home improvement retailer'sbrand took a blow when its CEO Robert Nardelli resigned in Januaryafter a prolonged speculation about his leadership style and HomeDepot's slowing profits.</P><P >While <A TARGET="_blank" rel="nofollow" HREF="http://money.cnn.com/quote/quote.html?symb=HD" >Home Depot</A> (<A TARGET="_blank" rel="nofollow" HREF="http://money.cnn.com/quote/chart/chart.html?symb=HD" >Charts</A>) is still one of the largest retailers in theworld, O'Keefe said the brand still has had a tough time connectingwith its customers, especially women shoppers. "Lowe's is far moresuccessful in that regard."</P><DIV >.</DIV></TD></TR></TABLE></DIV><DIV><TABLE CELLSPACING="0" CELLPADDING="0" WIDTH="100%" BORDER="0" ><TBODY><TR><TD>&nbsp;</TD></TR><TR><TD BGCOLOR="#CCCCCC" ><IMG title="Corporate branding oops - liblog - Liblog 第九传媒" alt="Corporate branding oops - liblog - Liblog 第九传媒" HEIGHT="2" SRC="http://images.clickability.com/pti/spacer.gif" WIDTH="2" ></TD></TR><TR><TD>&nbsp;</TD></TR><TR><TD></TD></TR></TABLE></DIV><DIV><TABLE CELLSPACING="0" CELLPADDING="0" WIDTH="100%" BORDER="0" ><TBODY><TR><TD >&nbsp;</TD></TR><TR><TD ><SPAN >Find this articleat:</SPAN><br >http://money.cnn.com/2007/03/19/news/companies/branding_blunders/index.htm?section=money_news_companies</TD></TR><TR><TD>&nbsp;</TD></TR></TABLE></DIV><ILAYER ID="layerBottom" VISIBILITY="hide" ><DIV ID="hideBottom" ><ILAYER ID="layerBottom" VISIBILITY="hide" ><TABLE CELLSPACING="0" CELLPADDING="0" WIDTH="100%" BORDER="0" ><TBODY><TR><TD COLSPAN="2" >&nbsp;</TD></TR><TR><TD><A 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&gt;&lt;/A&gt;&lt;/DIV&gt;&lt;/TD&gt;&lt;/TR&gt;&lt;/TABLE&gt;&lt;H1 &gt;Corporate branding oops&lt;/H1&gt;&lt;H2 &gt;Wal-Mart, Home Depot, JetBlue sufferedsome big marketing missteps over the past year; Plus: A look atbrands that got it right.&lt;/H2&gt;&lt;DIV &gt;By &lt;A TARGET=&quot;_blank&quot; rel=&quot;nofollow&quot; HREF=&quot;http://money.cnn.com/2007/03/19/news/companies/branding_blunders/mailto:parija.bhatnagar@turner.com&quot; &gt;Parija B. Kavilanz&lt;/A&gt;, CNNMoney.com seniorwriter&lt;/DIV&gt;&lt;DIV &gt;March 19 2007: 2:09 PM EDT&lt;/DIV&gt;&lt;P &gt;NEW YORK (CNNMoney.com) -- Lately, anytime youput the words &quot;corporate&quot; and &quot;blunder&quot; in the same thought,Wal-Mart inevitably seems to come up.&lt;/P&gt;&lt;P &gt;Maybe that's because Wal-Mart suffered suffersome embarrassing branding blunders over the past few months. Butit wasn't the only offender, industry experts said.&lt;/P&gt;&lt;P &gt;&quot;Again we've had no shortage of big brandingmistakes last year and even early this year,&quot; said Kelly O'Keefe,an independent branding consultant and CEO of O'Keefe Brands.&lt;/P&gt;&lt;P &gt;O'Keefe has published an annual branding &quot;Hallof Shame&quot; for five consecutive years.&lt;/P&gt;&lt;P &gt;He hasn't yet published his most recent list -that's due in upcoming weeks.&lt;/P&gt;&lt;P &gt;However, he picked JetBlue, Home Depot andTurner Broadcasting (a &lt;A TARGET=&quot;_blank&quot; rel=&quot;nofollow&quot; HREF=&quot;http://money.cnn.com/quote/quote.html?symb=TWX&quot; &gt;Time Warner&lt;/A&gt; (&lt;A TARGET=&quot;_blank&quot; rel=&quot;nofollow&quot; HREF=&quot;http://money.cnn.com/quote/chart/chart.html?symb=TWX&quot; &gt;Charts&lt;/A&gt;) division and parent of CNNMoney.com) asexamples of other companies that he would induct into his mostrecent branding &quot;Hall of Shame.&quot;&lt;/P&gt;&lt;P &gt;&lt;B&gt;Wal-Mart&lt;/B&gt; Some analysts argue that beingthe world's largest retailer makes the discount behemoth an easytarget for critics. While that might be so, O'Keefe counters thatWal-Mart itself does a pretty good job in generating plenty of easyfodder for its critics.&lt;/P&gt;&lt;P &gt;The retailer had a string of recent bloopers.It abruptly fired its new ad agency, DraftFCB, last December just amonth after awarding it a $580 million contract.&lt;/P&gt;&lt;P &gt;Wal-Mart also fired marketing head Julie Roehmbecause she reportedly violated its strict ethics policy by havinga personal relationship with another colleague and allegedlyaccepted gifts from clients. Roehm sued the company claimingWal-Mart's charges were false and said that Wal-Mart was adifficult employer. [&lt;A TARGET=&quot;_blank&quot; rel=&quot;nofollow&quot; HREF=&quot;http://money.cnn.com/2006/12/08/news/companies/walmart_adagencyflap/index.htm?postversion=2006120816&quot; &gt;Full Story&lt;/A&gt;]&lt;/P&gt;&lt;P &gt;&quot;The flip-flop with the ad agency was a hugedebacle and was pretty embarrassing,&quot; said O'Keefe.&lt;/P&gt;&lt;P &gt;Additionally, Wal-Mart's upscale clothing pushwith &quot;Metro 7&quot; fell flat in 2006 [&lt;A TARGET=&quot;_blank&quot; rel=&quot;nofollow&quot; HREF=&quot;http://money.cnn.com/2006/10/30/news/companies/walmart_setback/index.htm?postversion=2006103012&quot; &gt;Full Story&lt;/A&gt;]. In October, Wal-Mart pulled theplug on its teen social-networking endeavor called &quot;The Hub&quot; afteronly 10 weeks following humiliating reviews in the media. [&lt;A TARGET=&quot;_blank&quot; rel=&quot;nofollow&quot; HREF=&quot;http://money.cnn.com/2006/10/06/news/companies/walmart_hub/index.htm?postversion=2006100611&quot; &gt;Full Story&lt;/A&gt;]&lt;/P&gt;&lt;P &gt;&quot;Wal-Mart made the mistake of trying to runaway from its brand rather than building on it,&quot; O'Keefe said.&lt;/P&gt;&lt;P &gt;&quot;Wal-Mart grew by catering to mid-Americavalues of great customer service, low prices. It took care of itsemployees. That's the Wal-Mart that Sam Walton built,&quot; he said.&quot;Today's Wal-Mart looks more like a Kmart. It's lost those valuesthat made it great. Wal-Mart needs to reconnect with itself ratherthan trying to compete with &lt;A TARGET=&quot;_blank&quot; rel=&quot;nofollow&quot; HREF=&quot;http://money.cnn.com/quote/quote.html?symb=TGT&quot; &gt;Target&lt;/A&gt; (&lt;A TARGET=&quot;_blank&quot; rel=&quot;nofollow&quot; HREF=&quot;http://money.cnn.com/quote/chart/chart.html?symb=TGT&quot; &gt;Charts&lt;/A&gt;) or somebody else.&quot;&lt;/P&gt;&lt;P &gt;Robert Passikoff, branding expert with BrandKeys Consulting, agreed.&lt;/P&gt;&lt;P &gt;&quot;Wal-Mart often appears to be an impatientbrander. Is this corporate hubris? Maybe. Wal-Mart should realizethat the 'anything you can do I can do better' attitude doesn'twork all the time,&quot; Passikoff said.&lt;/P&gt;&lt;P &gt;&amp;nbsp;&lt;/P&gt;&lt;P &gt;&lt;B&gt;&amp;nbsp;&lt;A rel=&quot;nofollow&quot; HREF=&quot;http://www.jetblue.com/tools/exit.asp?intcmp=11679&amp;amp;uri=https://www201.americanexpress.com/cards/Applyfservlet?csi=82/14635/b/10&quot; &gt;&lt;IMG title=&quot;Corporate branding oops - liblog - Liblog 第九传媒&quot; alt=&quot;Corporate branding oops - liblog - Liblog 第九传媒&quot; ALT=&quot;Get 25 TrueBlue points&quot; SRC=&quot;http://www.jetblue.com/i/homepage/hpAmexPromo.gif&quot; &gt;&lt;/A&gt;&lt;/B&gt;JetBluesuffered a tremendous fall from grace earlier this year when awinter storm &lt;A TARGET=&quot;_blank&quot; rel=&quot;nofollow&quot; HREF=&quot;http://money.cnn.com/2007/02/20/news/companies/jet_blue/index.htm?postversion=2007022017&quot; &gt;paralyzed&lt;/A&gt; its operations in the Northeast fornearly a week and stranded hundreds of travelers in airports. Somepassengers were stranded on Jet Blue planes for more than 10 hoursand frustrated passengers posted videoclips of the chaos onYouTube.&lt;/P&gt;&lt;P &gt;&quot;In today's electronic age, bad news spreadsfast,&quot; said O'Keefe. &quot;JetBlue was one of the strongest brands inthe country before this fiasco. It was a service leader and thecompany was growing by leaps and bounds.&quot;&lt;/P&gt;&lt;P &gt;He faults JetBlue CEO David Neeleman fortaking too long to apologize for what went wrong. &quot;He took over 24hours to make an apology,&quot; O'Keefe said. &quot;He should've acted muchfaster to say he regretted what happened and that JetBlue wouldmake amends.&quot;&lt;/P&gt;&lt;P &gt;Nevertheless, Neeleman kept his job and&lt;A TARGET=&quot;_blank&quot; rel=&quot;nofollow&quot; HREF=&quot;http://money.cnn.com/quote/quote.html?symb=JBLU&quot; &gt;JetBlue&lt;/A&gt; (&lt;A TARGET=&quot;_blank&quot; rel=&quot;nofollow&quot; HREF=&quot;http://money.cnn.com/quote/chart/chart.html?symb=JBLU&quot; &gt;Charts&lt;/A&gt;) said it would spend millions of dollarsrefunding cancelled tickets. It also published a &quot;Customer Bill ofRights.&quot; O'Keefe said it will take a long time for JetBlue torepair its tarnished image.&lt;/P&gt;&lt;P &gt;&lt;B&gt;Turner Broadcasting System&lt;/B&gt; Turner'sguerrilla marketing campaign for the Cartoon Network show &quot;AquaTeen Hunger Force&quot; went awry earlier this year.&lt;/P&gt;&lt;P &gt;The campaign consisted of battery-poweredcartoon advertising signs that were placed around Boston and othercities. The signs led to a massive security alert around Bostonamid fears of a bomb scare.&lt;/P&gt;&lt;P &gt;Turner Broadcasting apologized for theincident and compensated the city $2 million for any disruptionsthat occurred. Moreover, the head of Cartoon Network subsequentlyresigned&lt;/P&gt;&lt;P &gt;&quot;The rules of marketing dictate that you don'tscare people and you don't do anything illegal like putting deviceson public structures,&quot; O'Keefe said. &quot;This reminded me of IBM'sgraffiti ads from a few years ago when IBM paid people to spray'peace, love and Linux' ads on sidewalks and these ads didn't washoff.&quot;&lt;/P&gt;&lt;P &gt;&lt;B&gt;Home Depot &lt;A TARGET=&quot;_top&quot; rel=&quot;nofollow&quot; HREF=&quot;http://chinese.wsj.com/gb/20070105/hrd174857.asp&quot; &gt;&lt;IMG title=&quot;Corporate branding oops - liblog - Liblog 第九传媒&quot; alt=&quot;Corporate branding oops - liblog - Liblog 第九传媒&quot; SRC=&quot;http://chinese.wsj.com/photo/MI-AJ937_HEARD_20070104204927.gif&quot; ALIGN=&quot;top&quot; BORDER=&quot;0&quot; &gt;&lt;/A&gt;&lt;/B&gt;&lt;/P&gt;&lt;P &gt;O'Keefe said the home improvement retailer'sbrand took a blow when its CEO Robert Nardelli resigned in Januaryafter a prolonged speculation about his leadership style and HomeDepot's slowing profits.&lt;/P&gt;&lt;P &gt;While &lt;A TARGET=&quot;_blank&quot; rel=&quot;nofollow&quot; HREF=&quot;http://money.cnn.com/quote/quote.html?symb=HD&quot; &gt;Home Depot&lt;/A&gt; (&lt;A TARGET=&quot;_blank&quot; rel=&quot;nofollow&quot; HREF=&quot;http://money.cnn.com/quote/chart/chart.html?symb=HD&quot; &gt;Charts&lt;/A&gt;) is still one of the largest retailers in theworld, O'Keefe said the brand still has had a tough time connectingwith its customers, especially women shoppers. &quot;Lowe's is far moresuccessful in that regard.&quot;&lt;/P&gt;&lt;DIV &gt;.&lt;/DIV&gt;&lt;/TD&gt;&lt;/TR&gt;&lt;/TABLE&gt;&lt;/DIV&gt;&lt;DIV&gt;&lt;TABLE CELLSPACING=&quot;0&quot; CELLPADDING=&quot;0&quot; WIDTH=&quot;100%&quot; BORDER=&quot;0&quot; &gt;&lt;TBODY&gt;&lt;TR&gt;&lt;TD&gt;&amp;nbsp;&lt;/TD&gt;&lt;/TR&gt;&lt;TR&gt;&lt;TD BGCOLOR=&quot;#CCCCCC&quot; &gt;&lt;IMG title=&quot;Corporate branding oops - liblog - Liblog 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name="js"> this.p={ m:2, b:2, loftPermalink:'', id:'fks_087070084086080069081087081095081085087068093085094065', blogTitle:'Corporate branding oops', blogAbstract:'<div id=\"articleContent\" \><DIV\><DIV\><TABLE CELLSPACING=\"0\" CELLPADDING=\"0\" WIDTH=\"100%\" BORDER=\"0\" \><TBODY\><TR\><TD ALIGN=\"middle\" COLSPAN=\"2\" \><TABLE\><TBODY\><TR\><TD\><DIV STYLE=\"BORDER-RIGHT: 0px; PADDING-RIGHT: 0px; BORDER-TOP: 0px; PADDING-LEFT: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px; BORDER-LEFT: 0px; PADDING-TOP: 0px; BORDER-BOTTOM: 0px;\" \><NOEMBED\></DIV\></TD\></TR\></TABLE\></TD\></TR\></TABLE\></DIV\></DIV\></div\>', blogTag:'', blogUrl:'blog/static/5367938220072209359670', isPublished:1, istop:false, type:0, modifyTime:1317442336249, publishTime:1174352639670, permalink:'blog/static/5367938220072209359670', commentCount:0, mainCommentCount:0, recommendCount:0, bsrk:-100, publisherId:0, recomBlogHome:false, currentRecomBlog:false, attachmentsFileIds:[], vote:{}, groupInfo:{}, 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onerror="this.src=location.f40" class="cwd bdwa bdc0" src="${fn1(x.visitorName)}&r=${visitor.imageUpdateTime}"/> {else} <img alt="${x.visitorNickname|escape}" onerror="this.src=location.f40" class="cwd bdwa bdc0" src="${fn1(x.visitorName)}"/> {/if} </a> <div class="cwd vname thide"> {if x.moveFrom=='wap'} <a class="noul pnt" target="_blank" href="http://blog.163.com/services/wapblog.html?frompersonalbloghome"><span title="来自网易手机博客" class="iblock wapIcon">&nbsp;</span></a> {elseif x.moveFrom=='iphone'} <a class="noul pnt" target="_blank"><span title="来自iPhone客户端" class="iblock iphoneIcon">&nbsp;</span></a> {elseif x.moveFrom=='android'} <a class="noul pnt" target="_blank"><span title="来自Android客户端" class="iblock androidIcon">&nbsp;</span></a> {elseif x.moveFrom=='mobile'} <a class="noul pnt" target="_blank" href="http://blog.163.com/services/emsblog.html?frompersonalbloghome"><span title="来自网易短信写博" class="iblock wapIcon">&nbsp;</span></a> {/if} <a class="fc03 m2a" target="_blank" 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class="clearfix"> <span class="pleft iblock">&#183;</span> <div class="tbl thide pleft"><span><a target="_blank" class="fc07 m2a" href="${x.referBlogUrl}">${x.referBlogTitle|escape}</a></span></div> <div class="tbr pleft"><span><a target="_blank" class="fc07 m2a" href="${x.referHomePage}">${x.referUserName|escape}</a></span></div> </li> {/list} </ul> </textarea> <#--博主推荐--> <textarea name="jst" id="m-3-jst-6"> {list a as x} {if !!x} <li class="thide"><a target="_blank" class="fc03 m2a" href="http://blog.163.com/${x.userName}/${x.permalink}/?recommendBlog" title="${x.title|default:""|escape}">${x.title|default:""|escape}</a></li> {/if} {/list} </textarea> <#--随机阅读--> <textarea name="jst" id="m-3-jst-7"> {list a as x} {if !!x} <li class="thide"><a target="_blank" class="fc03 m2a" href="http://blog.163.com/${x.userName}/${x.permalink}/?personalRecomBlog" title="${x.title|default:""|escape}">${x.title|default:""|escape}</a></li> {/if} {/list} </textarea> <#--首页推荐--> <textarea name="jst" id="m-3-jst-8"> {list a as x} {if !!x} <li class="thide"><a target="_blank" class="fc03 m2a" target="_blank" href="${x.blogUrl|default:""|escape}?recommendReader" title="${x.blogTile|default:""|escape}">${x.blogTile|default:""|escape}</a></li> {/if} {/list} </textarea> <#--历史上的今天--> <textarea name="jst" id="m-3-jst-10"> <ul> {list a as x} {if x_index>4}{break}{/if} {if !!x} <li class="thide fc03"> <a class="m2a" target="_blank" href="http://blog.163.com/${x.userName}/${x.permalink|default:""}" title="${x.title|default:""|escape}">${fn1(x.title,60)|escape}</a><span class="fc07">${fn2(x.publishTime,'yyyy-MM-dd HH:mm:ss')}</span> </li> {/if} {/list} </ul> </textarea> <#--被推荐日志--> <textarea name="jst" id="m-3-jst-11"> {list a as x} {if !!x} <li class="thide"><a target="_blank" class="fc03 m2a" href="${furl()}${x.permalink}/">${fn(x.title,26)|escape}</a></li> {/if} {/list} </textarea> <#--上一篇,下一篇--> <textarea name="jst" id="m-3-jst-12"> {if !!(blogDetail.preBlogPermalink)} <span class="ilft 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