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More Fake Wal-Mart Blogs, Edelman Fesses up  

2007-03-08 15:32:02|  分类: 默认分类 |  标签: |举报 |字号 订阅

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More Fake Wal-Mart Blogs,Edelman Fesses up

PR firm Edelman, which after a fake-blogscandal last week promised to be more open in its dealings, onThursday admitted it is behind two other fake blogs created forclient Wal-Mart.

One blog appears is on the site of Working Families for Wal-Mart,the "astroturf" advocacy group formed by Edelman last December,writes MediaPost. More intriguingly, however, the second fakeblog is on WFWM subsidiary site Paid Critics - which is devoted to"exposing" links between unions and other vested interests that aresupposedly "smearing Wal-Mart."

Last week, the Wal-Marting Across America blog was shut downafter it was revealed to have been written by two writers paid byWFWM. Now the three contributors to the two other Edelman-createdblogs are identified on them as Edelman employees whose clientsinclude Working Families for Wal-Mart.

"Doesn't anybody at Edelman see the irony [ed.: perhaps more aptwould be "hypocrisy"] behind having their own paid critics writingWal-Mart's Paid Critics blog?" Sean Carton, chief strategy officerfor Baltimore interactive consultancy idfive, is quoted as asking."It was old media thinking in the new media world, and you can'tget away with that [stuff] anymore."

More Fake Wal-Mart Blogs, Edelman Fesses up - liblog - Liblog 第九传媒

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