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Online Consumers Help Drive Reputation  

2007-03-09 08:39:12|  分类: 默认分类 |  标签: |举报 |字号 订阅

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Online Consumers Help DriveReputation

Online Consumers Help Drive Reputation - liblog - Liblog 第九传媒 Thereis an article in FastCompany on buzz. CEO Andy Sernovitz of the Word of Mouth Association (WOMMA) mentionsthe heightened impact of consumer opinion on reputation. He isquoted as saying that one-third of the population has reviewedsomething online. That figure translates into millions of peoplebuzzing about particular products and services.

I also read or heard somewhere tell me that they were handed abusiness card from someone at Toyota which had their title asDirector of CGM (Consumer Generated Media). Although I am writingthis in 2007 as if it were a phenomenon, it will be a commonplacetitle in corporate communications departments in just a few years.Consumers are getting their voices heard and impacting reputationlike never before. This is probably a good thing. Now companieshave to manage their consumer reputation in addition to theircorporate reputation.


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