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Reputational Scorecards in PR  

2007-03-09 08:41:34|  分类: 默认分类 |  标签: |举报 |字号 订阅

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Reputational Scorecards inPR

Reputational Scorecards in PR - liblog - Liblog 第九传媒I wasin a meeting this week with Paul Holmes who write the Holmes Report covering thepublic relations industry. Due to my fascination with Fortune's Most Admired Companiessurvey and all other scorecards, my ears perked up when hementioned the soaring increase in nominations for his EuropeanSabre Awards. Paul said that when he first started there were 400nominations. One year later, he received 600 nominations and thisyear he pulled in a bonanza of 1400 nominations. The flood ofnominations has more than tripled since he started.

Why is that? I think that the public relations industry has grownexponentially and forced pr firms to compete hard and fast fortalent. Winning a favored Sabre award reaps makes a difference whenyou are trying to lure talent.

[Disclosure: Our nomination for research was among the 1400. SorryPaul. ]

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