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博客+手机+声音+图像-文字=未来  

2007-06-05 00:52:50|  分类: 默认分类 |  标签: |举报 |字号 订阅

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The Twitterization of Blogs博客+手机+声音+图像-文字=未来 - liblog - Liblog 第九传媒

Most bloggers prefer mundane tidbits to deep thoughts, andbacked by voice transcription and video sharing, the cell phone maysoon be the tool of choice

博客+手机+声音+图像-文字=未来 - liblog - Liblog 第九传媒
博客+手机+声音+图像-文字=未来 - liblog - Liblog 第九传媒
 

There are dozens of Weblogs that seemingly anyone who is anybodyin the technology industry reads regularly. Lisa Hsu's blog isn'tone of them. A doctoral student in computer science and engineeringat the University of Michigan, Hsu occasionally pens a post abouttopics like "secure shell protocols," a software standard forprotecting data on a computer network. More often than not,however, she's just musing about mundane things that only herfriends would care about: details of a trip to the dentist, randomWeb discoveries, or maybe a new movie.

Hsu guesses that only five people tune in regularly, whileoccasional readers may number 25. But she's far from disappointedabout not having the mass following of the blog TechCrunch. "Idon't hope that I meet new people. In fact, a lot of times, if Ihave a random person comment, I get scared," says Hsu. "All Ireally want is for my friends to see it."

Hsu's not alone in blogging for her buds. On average, there areonly seven readers for each of the 12.5 million blogs onLiveJournal, one of the most popular services for hosting theseonline journals.

Most bloggers wouldn't have it any other way. "Blogs that tendto get a lot of press are the ones that draw a lot of traffic andget people fired up, but that is a very small, narrow, niche-usecase," says Eric Case, product manager for Google's (GOOG) Blogger hosting service. Meanwhile, he says,the concept of blogging is already evolving. "This thing weunderstood as blogging is vanishing and it is reframing as peopledevelop new ways of posting and sharing things."

Cell Blogging: Less Is More博客+手机+声音+图像-文字=未来 - liblog - Liblog 第九传媒


As part of this shift away from lengthy blog reflections thatentail time behind a keyboard, cell phones are gaining traction asa key blogging tool. Popular services such as Microsoft's (MSFT) Windows Live, Blogger, and Yahoo 360(YHOO) began introducing mobile blogging featurestwo years ago. These services allow users to post short notes andphotos to their "moblogs" on the go, albeit from the discomfort ofa cell-phone keypad.

But it wasn't until more recently, with the overnight sensationknown as Twitter, that the cell phone showed its potential to move tothe fore of blogging. With Twitter, people share quick updates ontheir most mundane doings, often from a cell phone (seeBusinessWeek.com, 4/2/07, "Twitter:All Trivia, All the Time"). If a growing number of bloggers areshying away from the citizen journalism and mass consumption thatoriginally defined the medium (see BusinessWeek.com, 4/25/07,"With 15.5 Million Active Blogs, New Technorati Data Shows thatBlogging Growth Seems to Be Peaking"), Twitter's popularityshows how eager people are to share quotidian tidbits of life inreal time.

One company hoping to further facilitate this demand is Six Apart, which operates the blogging services LiveJournal,Vox, TypePad, and MovableType. On May 23, Six Apart announced adeal with SpinVox, enabling LiveJournal users to speak their blog entriesby phone. SpinVox, which transcribes the words withvoice-recognition technology, says the system is 97% accurate,learning from individual accents over time. "Blogging is a reallygood product, but it becomes great when you can do it from anyphone," says SpinVox co-founder Daniel Doulton.

Say It with Video

Sample cover:
博客+手机+声音+图像-文字=未来 - liblog - Liblog 第九传媒

Microsoft sees the potential to offer a similar service. InMarch, the company acquired Tellme Networks, a provider of voice-recognition systems forphone directory listings and automated customer service. In thefuture, Microsoft could leverage the technology for call-in blogposts. "They have some great voice search services, and obviouslyvoice is a great premise for the mobile phone," says Phil Holden,the director of Microsoft's mobile Web services group and himselfthe author of a mobile blog read by a tiny audience. "I don't careabout having a billion friends," he says.

With the connections between cell phones and wireless networksgetting speedier, blogging companies also see potential for mobilevideo blogging. Already, sites such as kyte.tv, owned by decentral.tv, allow users to post videos taken with mobilephones to their blogs. In the future, the company plans to allowlive video posts to blogs via mobile phone.

Video and photos will become integral to blogging, says AndrewAnker, general manager of Six Apart's consumer products division.After all, most of the time, bloggers may not have the time towrite 1,000 words. But they can upload the visual equivalent via acamera-phone photo. "The writing-lots-of-words blogging will be asmall amount of blogging," says Anker. "When I'm in some placeinteresting and I have a quick thought or I see a funny sign andwant to share it—when you think about blogging in the next fiveyears, that will be blogging."

 
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