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新闻比较阅读:Google Take Stake in Facebook  

2007-10-25 07:40:23|  分类: 默认分类 |  标签: |举报 |字号 订阅

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新闻比较阅读:Google Take Stake in  Facebook - liblog - Liblog 第九传媒新闻比较阅读:Google Take Stake in  Facebook - liblog - Liblog 第九传媒新闻比较阅读:Google Take Stake in  Facebook - liblog - Liblog 第九传媒

The following four newspapers allfronts their IT news pages with the news that Google takes $240million stake in Facebook. Washington Post stands out of the fourreporting. Financial Times story is accurate and concise but losesome key point behind the deal. WSJ has a text-book story withdata, figures enabling better understanding even if you areignorant of the two companies. And Nwe York Times eyes the dealwith another angle: competition in the social media market.
                                 

新闻比较阅读:Google Take Stake in  Facebook - liblog - Liblog 第九传媒

Microsoft takes $240m stake inFacebook

By Chris Nuttall and Richard Waters in San Francisco

Published: October 24 2007 21:53 | Last updated: October 25 200704:40

Microsoft on Wednesday took a $240m stake in Facebook, the onlinesocial network, a move that puts a value on the site, which has yetto make a profit, of $15bn.

The software group has also beaten Google to striking a keyadvertising deal.

Microsoft said it would take a $240m equity stake in Facebook’snext round of financing and the companies would expand theirexisting advertising partnership.

The cash payment equates to a 1.6 per cent stake in Facebook, whichis currently growing faster than the top social networking siteMySpace, owned by News Corp.

Mark Zuckerberg, Facebook’s founder, has remained doggedlyindependent in spite of a string of suitors and reports in recentmonths that Microsoft might favour a full acquisition of thecompany.

The deal instead seals Microsoft’s exclusive relationship withFacebook to serve ads on its website and beats out competitors,including Google.

“We were very fortunate that a lot of folks were interested inpartnering around advertising,” Owen Van Natta, chief revenueofficer at Facebook, told a media conference call.

But he said that Facebook had been working successfully withMicrosoft for a year now and had decided to expand its partnershipto a global relationship.

Microsoft has been the exclusive provider of banner advertising inthe US on Facebook in a deal that extends to 2011. It will now bethe “exclusive third-party advertising platform partner forFacebook and will begin to sell advertising for Facebookinternationally, in addition to the United States,” the companiessaid.

They would not reveal if this included search advertising as wellas display advertising. Google and others could seek a separatedeal to sell search advertising if this was not included.

Facebook has nearly 50m users and its membership grew more than 6per cent in September, compared to MySpace growth of 1 per cent to107m users, according to the comScore research firm.

Kevin Johnson, president of Microsoft’s Platform and Servicesdivision, said its investment in Facebook was justified by theservice’s growth opportunities.

“They have the opportunity to get to 200m-300m users, we thinkthat’s in the realms of possibility. If you combine that withmonetisation and modest average revenues per user, then you can getvery quickly to these valuations.”


新闻比较阅读:Google Take Stake in  Facebook - liblog - Liblog 第九传媒

Microsoft Bets On Facebook Stake
And Web Ad Boom

By KEVIN J. DELANEY, ROBERT A. GUTH and VAUHINI VARA
October 25, 2007

Microsoft Corp.'s $240 million investment in Facebook Inc. -- athree-year-old company with more promise than profit -- representsa huge bet that the online advertising boom will continue and thepopular social networking site will be among the biggestbeneficiaries.
新闻比较阅读:Google Take Stake in  Facebook - liblog - Liblog 第九传媒The software giant saidyesterday that it will buy a 1.6% stake in Facebook, beating outGoogle Inc. after intense lobbying. The deal places a $15 billionvaluation on the closely held Palo Alto, Calif., start-up.Facebook, which runs a site where people set up personal Web pages,expects to break even this year, on a cash-flow basis, with revenueof $150 million, according to people familiar with thecompany.

The high valuation for Facebook is the latest sign of a renewedexuberance in Silicon Valley over Internet companies with lots ofusers -- even if those users haven't yet translated into muchrevenue -- and is reminiscent of the Internet bubble that ended in2000. Microsoft and Facebook say the valuation is justified andthat Facebook is starting to find ways to monetize its rapidlygrowing user base.

"We're pleased with the economics of this deal," said KevinJohnson, president of platform and services at Microsoft, addingthat Microsoft and Facebook have "both learned a lot" from theirexperience with Facebook ads.

The deal is rooted in an online-advertising boom that has turnedFacebook into the newest Internet darling. In recent years,advertisers large and small that once focused their spending ontelevision, newspapers and other traditional media have startedshifting their spending to a host of Web sites. Google has builtits fortunes on that shift and others including Microsoft arerushing in.

Facebook presents a big opportunity for online advertising, in partbecause it collects detailed information about its users -- such astheir hobbies, favorite music, location, age, and gender -- thatcan be used to place highly targeted ads.

Behind the deal are also concerns at Microsoft thatsocial-networking sites like Facebook might one day become thecentral window consumers use to access the Web.

Facebook was started by Mark Zuckerberg when he was a student atHarvard University; he is now CEO. Like other social networkingservices including News Corp.'s MySpace, Facebook began by offeringsimple Web pages used mostly by young people to list informationabout themselves and send messages to their friends. But theservices are gaining broader popularity, with some people usingthem as replacements for online services like email. The sites arealso adding other Internet services that have historically existedindependently; Microsoft, for instance, has its owninstant-messaging and online music services. The deal givesMicrosoft a window into Facebook as it expands such services.
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