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Liblog : 9th media

新媒体创意工场 Socal Engage & Digital Marketing

 
 
 

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二维码的养成读取和应用案例  

2010-11-19 00:12:58|  分类: 默认分类 |  标签: |举报 |字号 订阅

  下载LOFTER 我的照片书  |

二维码的养成和读取 (1 工具) - liblog - Liblog 第九传媒Vespa poster campaign in the US

 

QR Code and 2d Barcode Readers

 

最简单的一个: Google 的 shorten URL Barcode http://gaigalas.net/lab/googl 。例如这个可以简单生成网址的二维码。

例如:登陆 http://gaigalas.net/lab/googl, 输入你希望转换成二维码的网址(http://t.sina.com.cn/1653192633/ ),然后点击shorten, 你会在该页面看到自动生成的二维码图形。如下: 

二维码的养成和读取 (1 工具) - liblog - Liblog 第九传媒 

用手机的QR识别软件(黑莓用户可以使用Bee Tagg 或者 Scanlife 黑莓客户端。下文有介绍),拍照,软件就会自动识别该地址,然后通过你手机CMNET/WAP或者Wifi 上网跳转到这个地址http://t.sina.com.cn/1653192633  。

 


如果你还不满足。希望做一个名片甚至包含其他信息的二维码,甚至希望能改变二维码的颜色。下面的这些软件可以一试。

置顶推荐的一个是: http://keremerkan.net/qr-code-and-2d-code-generator/  功能强大。

BeeTagg supports a wide range of mobile devices and reads QR-Code, Datamatrix and the proprietary code BeeTagg.
Compatability Download Instructions

i-nigma is pre-installed by all of Japan’s major mobile manufacturers and reads QR-Code and Datamatrix.
Compatability Download Instructions

Kaywa supports a range of mobile devices and reads QR Code and Datamatrix.
Compatability Download Instructions

Mobiletag scans 1D barcodes EAN 13 and UPC as well as the 2D barcodes Datamatrix, QR Code, Flashcode and Fotokody.
Compatability and download instructions

NeoReader supports a range of mobile devices and reads QR codes, Datamatrix, Aztec Codes, EAN, UPC and Code 128.
Compatability Download Instructions

QuickMark supports a range of mobile devices and reads QR Code, Datamatrix and the proprietary code QuickMark.
Compatability and download instructions

ScanLife supports a wide range of mobile devices and reads and the proprietary code EZcode.
Compatability and download instructions

UpCode supports a range of mobile devices and reads the proprietary code UpCode, and in Symbian phones QR Code and DataMatrix.
Compatability Download Instructions

Zxing has clients for Android, Java, and iPhone but not Windows mobile devices and reads QR Code, Code 39, Code 128, UPC-A, UPC-E, EAN-8 and EAN-13.

QR Code and 2D Code Generator
Kerem Erkan has produced an excellent QR Code, Micro QR Code, Datamatrix and Aztec Code
generator with many interesting features including URL shortening.

Maestro
Create QR Codes for telephone, SMS, Maps, URL, MeCards and Raw data.

Jason Delport’s Create QR Code
User interface for the Google Chart API with 500px x 500px maximum size.

BeQRious
50px x 50px images can be inserted in the code and output can be saved as gif or pdf.

i-nigma
Foreign language versions available in Espa?ol, Português and Italiano.

Invx
One size but generates a QR Code and a Datamarix Code simultaneously.

Jaxo
Select encoding mode, multiple colors and upload background graphic.

Goqr.me
Any color background or modules and many other options.

Nokia
Includes full VCARD implementation.

QReate & Track
Includes iCalendar and vCard formats and an option for real-time reporting.

QR Stuff
Lots of options here including color, batch printing with Avery label compatibility and send by email.

Raco
Can specify error correction levels.

SnapMaze
One size but choice of six colors.

Winksite
PNG and JPG in standard sizes.

ZXing
Includes encoding in MECARD format.

Decoder/Encoder
Stand alone Decoder and Encoder

ScanLife: In each and every edition of Website Magazine, you'll see two-dimensional QR barcodes on a few of our editorial and advertising pages. There are a few reasons that we use ScanLife over their open source competitors - namely that it covers the broadest number of mobile phones/smartphones and that some very valuable analytics come with it. If you have anything to do with advertising you know how important that is to the bottom line. Creating barcodes (for non-commercial purposes) is free and the rates are reasonable for commercial enterprises. 

 


重点推荐的几个

二维码的养成读取和应用案例 - liblog - Liblog 第九传媒

Kaywa.com: One of the more popular QR code generators on the market and a mainstay for many users (and believer in these codes). Users have the choice between multiple content types include URL, Text, Phone number of SMS. I personally use Kaywa routinely, even using the generated barcodes as my Facebook profile picture (yes, I do get some strange comments but my fellow geeks seem to love it).

 

ZXing (Zebra Crossing): If I didn't know any better, I would say that ZXing is going to be the de facto standard for QR Code readers and generators. Originally, ZXing was limited to decoding software but this Google hosted application has made major strides in the past year and it's generator is one of the absolute best. Users can choose from a number of content types (URL, SMS, Calendar, Event, Message, etc) and download or embed the rendered QR code. 

 

 Use this tool to create a QR code for your business card. That way when you meet someone they can scan the code and create a contact record in their phone without typing a single thing.

Use this tool to create QR codes for pages with special offers on them. Send post cards to customers with instructions for unlocking the mysterious special. This kind of interaction always improves response

Use this tool to create a series of QR codes for a scavenger hunt that leads people from clue to clue and code to code back to your place of business.

 



QR Codes 社会化媒体互动的5大应用 Top 5 Creative Ways to Use QR Codes

二维码的养成读取和应用案例 - liblog - Liblog 第九传媒

 

use QR Codes for more information


Get Informed 获取信息

Picture this–You’re walking along a nature trail and you spot a really cool area with a sign post that has a QR Code on it. You whip out your phone, scan it, and instantly you’re able to gather information about the trail, the park, the flora and fauna of the location, park and trail history and other interesting spots to visit.

Take that one step further and imagine you’ve traveled to a new city. Instead of following a crowded tour, you can self-guide yourself with the use of QR Codes you find along your journey. By doing this, you make your trip an adventure of your own rather than taking the route and pace that most tourists follow.

The availability of acquiring information within seconds is something that QR Codes are incredibly efficient at and will be increasingly productive in the future. ‘

 

QR Codes can convert someday actions to immediate actions

Convert Someday to Right Now 诱惑参与者立即采取行动

Most print campaigns leave money on the table. Even well intentioned buyers are likely to forget or lose the initial enthusiasm created by your campaign if it requires remembering to do something in the future. Our on-demand society already has a jam-packed schedule that makes even the most emotionally charged buyer difficult to reach unless you can give them a way to take swift action now. QR Codes can direct an otherwise passive viewer to take immediate action–make a purchase, register for an event, or take a survey.

use QR Codes to drive web traffic


Traffic to Websites 为网站信息流量 

Instead of posting a long website address that your audience is likely to forget by the time they get to their computer, place a QR Code on your printed piece. Whether it’s an advertisement, direct mail, business card, flyer, or exterior street signage, your potential consumer can immediately gain access to what your company is about, what you’re promoting, and you can nudge them to act now instead of the dreaded “maybe later.” And to top it off, you can track and analyze the results of your printed pieces. After all, if you can’t measure it, you can’t improve it or repeat it. Marketing shouldn’t be guesswork.

use QR Codes for catalogs - make online purchasing happen


Turn a Printed Catalog into a Storefront 谁能翻译一下这个?

What if your customers could check inventory and purchase 24 hours a day right from your printed catalog? QR Code your catalog and they can!

Coding your catalog doesn’t limit a customer depending on their time zone, company business hours, or their busy schedule. Not only does this help increase usability but also expands the productivity of your potential sales. So whether your shopper is an early bird or a night owl, the opportunity is there!

QR Codes can make smarter real-world objects


Make Smarter Real-World Objects

Now that you know more about QR Codes, imagine all the other ways they can be used. Downtown Menu Signage, Window Shopping, Magazines and Newspapers, Product Packaging, Real Estate Signs, Techy T-Shirts and Merchandise, and Public Transportation Signage are just a few other ideas.

Heck, beer and soda manufacturers are even toying with this concept by bridging the offline/on-line socialness of their beverages. You can use QR Codes on concert tickets for quicker admissions or create a QRCode scavenger hunt contest. The opportunities are boundless!

 


10大QR应用实例 Top 10 QR Code Social Media Engagement Cases

二维码的养成读取和应用案例 - liblog - Liblog 第九传媒

 

H&M Poster Campaign

H&M Poster Campaign


 


Vespa poster campaign in the US

Vespa poster campaign in the US


28 Weeks Later

28 Weeks Later


28 Weeks Later (again!)

28 Weeks Later (again!)


Pet Shop Boys, Music Video

Pet Shop Boys, Music Video


Restaurant in Barcellona. Provides daily menu updates.

Restaurant in Barcellona. Provides daily menu updates.


Mini Poster Campaign

Mini Poster Campaign


Pepsi Max

Pepsi Max


Featuring in a book. Provides links through to Wikipedia articles.

Featuring in a book. Provides links through to Wikipedia articles.


Umbro Poster campaign

Umbro Poster campaign

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