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门户的黄昏和移动娱乐的未来  

2010-11-05 19:30:00|  分类: 默认分类 |  标签: |举报 |字号 订阅

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Packingdesign31 in Creative and Effective Package Designs

Porkinson Banger

Sandvine的2010年 全球互联网发展趋势  勾画了北美,欧洲,亚太和拉丁美洲的互联网的现实。

虽然地区之间存在一定差异,但是全球互联网的大趋势趋同: 实时娱乐主宰移动和固定网络全球流量的43%,SNS占据移动互联网应用的半壁江山 , 而网页浏览特别是门户网站浏览无论在美国还是在中国都在娱乐游戏应用和SNS的夹击下大幅下滑。

门户和新闻信息网站终结了平面媒体,而今天Real-Time Entertainment和社会化媒体已经准备送葬门户。


北美

Real-time entertainment is the largest contributor to data consumption in North America on both fixed and mobile networks, accounting for 43% of peak period traffic on the former and 41% on the latter. This is up from 30% less than a year ago. 

P2P file-sharing remains popular in North America, but it has seen a dramatic decline on mobile networks. Even so, it still accounts for a whopping 53.3% of upstream capacity on fixed networks. In other words, we leave our PCs on at home for P2P, and don't bother with file-sharing on our smartphones.


internet_global1.jpg

拉丁美洲

Although Latin America still has a relatively low level of Internet penetration, many new subscribers are opting for mobile, rather than fixed network access. Unlike the North America market, where these two methods of accessing seem to lead to slightly different Internet usage, in Latin America Internet users seem to behave similarly whether they're wireless or wired.


global_internet_latin.jpg

亚太

The median monthly data consumption in this region occurring over fixed networks is roughly 12 GB. That's compared with about 4 GB per month in North America.

As a region for analysis, Asia-Pacific offers interesting perspective. When projecting the future, the rest of the globe
often points to South Korea and Japan as examples of mature Internet markets characterized by high penetration,
fibre-optic access, and advanced handsets. However, much of the Asia-Pacific region is still emerging: India, China and
Indonesia are projected to contribute 2.8 billion additional mobile connections by 20151.

The analysis below is based entirely on fixed access technologies and is heavily influenced by the mature markets, by
virtue of their high numbers of subscribers. It includes data from service providers operating in countries at various
stages of growth. The following conclusions and observations can be drawn:

? Real-Time Entertainment has grown to be the dominant application category in Asia-Pacific, particularly during the
evening hours, and exerts significant influence on the upstream due to the success of the peercasting applications
PPStream and PPLive

? Median monthly data consumption on fixed access networks in Asia-Pacific is roughly 12 gigabytes, and the average
fixed broadband connection in Asia-Pacific is active for almost 5.5 hours per day

? P2P Filesharing remains a major component of traffic and exhibits remarkably consistent upstream levels
throughout the day – over a 24 hour period, P2P Filesharing traffic accounts for 37.4% of all bytes carried

? BitTorrent is, by far, the dominant P2P Filesharing application, representing almost 38% of upstream bytes during
peak period and nearly 17% of downstream bytes

globalinternet_asia.jpg

欧洲

The top four applications driving European upstream traffic are BitTorrent (30%), HTTP (23%), PPLive (12%), and Skype (9%). The latter is significantly higher than in North America and the Asia-Pacific, where Skype is roughly 3% of upstream traffic.

globalinternet8.jpg

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