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Liblog : 9th media

新媒体创意工场 Socal Engage & Digital Marketing

 
 
 

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#顶尖文案# 正在消失的手艺:平面文案  

2012-11-01 14:19:10|  分类: 默认分类 |  标签: |举报 |字号 订阅

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在勾搭和搞笑丛横的社交媒体时代,让我们再来缅怀正在消失的手艺-创意文案写作。

1. 88.6FM 少就是多的艺术

There is a market for FM Radio listeners who hate the over-exposed popular music. This appeals to the their head-banging tastes perhaps. Michael Bolton could also be a logical punching bag for this kind of stuff.

88.6Fm-2

Agency: FCB, Austria. Rest of the ads are here.

2. Becks Beer Neil French风格的上乘之作

This is classic Neil French advertising. One may quibble about the stretched link to the proposition of ‘expensive beer’ but no gainsaying that it keeps you riveted. Don’t miss the droll humour in the last 2 paragraphs.Becks-incompetent

3. Dragon Lee Chinese Van 想象和联想

This is an old campaign from the Trikaya Grey stable, written by Freddy Birdy. During those days, Freddy Birdy and his Art partner Naved were a much sought after team. The story goes that one of them had street side food from this Chinese van in Delhi and had food poisoning. As a tribute they created these ads.

Dragon Lee-fast

Dragon Lee-water

Dragon lee-Dara Singh

To know more about Dara Singh, see here.

4. The Economist 无言以对

Everyone has their favourite Economist headline. Here are 3 of my favourites.

Economist - err

EconomistMind expanding

5. De Beers 

This is a 2001 ad, created by JWT, New York.. The Creaive Director, Chris D’Rozario was the one of the many stalwarts of Trikaya Grey during the late ‘80s and early ‘90s.

hammer

6. Action Aid

These set of ads, released in 2005 have been wrongly credited to the legendary Indra Sinha. Great copy nevertheless.

indra sinha one

indra sinha two

7. Lamborghini

I had written about these set of ads earlier.I thought this brought out the speed angle beautifully. Combined with the art direction & photography, has the right amount of sophistication.

Lamborghini_GPS

8. Mini

Does this fit in under great Art or great Copy? Both, I guess.

Mini Letters-F

Agency: Jung von Matt/Alster, Hamburg, Germany. Rest of the ads are here.

9. Premiere Pay TV

This proposition has been used in several campaigns but this headline combined with a poster-like visual is a stand out for me.

Premiere-toilet cleaner

10. Volkswagen

The 60-year celebrations of the Volkswagen included these set of ads. Guaranteed to appeal both the dad and the son.

volkswagen

  

vwvan3b

Agency: DDB, Paris. See the entire campaign here.

11. Star TV: the power of TV

This 2005 ad from Star TV promotes the power of TV. I guess this is meant for advertising trade publications. Do they need convincing about the power of TV?

Power of TV

12. Cancer Patients Aid Foundation

This deservingly won a metal at the Cannes in 2003.

Cancer cures

13. Mauritius Tourism

I wish I could find copies of the classic ads from Trikaya Grey, Enterprise Nexus, Ambience and others from the early ‘90s. The ads for Grindwell Norton, Mauritius Tourism, NECC are timeless. You find some in this Classic Indian print ads set.

mitterand

 

via bhatnaturally.com

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