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#当我们谈论大选的时候,我们谈些什么# 美国大选中的品牌立场和营销实践  

2012-11-08 12:34:28|  分类: 默认分类 |  标签: |举报 |字号 订阅

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有人说政治是不能开玩笑的,但是政治本身就是玩笑。四年一次的美国大选,绝不无聊和没劲。但凡有点头脑加上一点恶搞精神的品牌都会尝试一下大选的味道。 


JetBlue: 如果你的候选人没有当选,我们免费送你机票去别的国家旅行   
当我们谈论大选的时候,我们谈些什么 美国大选中的品牌立场和营销实践 - liblog - Liblog - A 9th Media
 
JetBlue's "Election Protection," campaign, created out of Mullen, promised 1,006 round-trip tickets to the customers that wanted to fly out of the country if their candidate didn't win. Either people really want Obama to win, or are polling the other way to get a free ticket. 

Bliss: 你需要什么香味的总统 

 
当我们谈论大选的时候,我们谈些什么 美国大选中的品牌立场和营销实践 - liblog - Liblog - A 9th Media


 California Tortilla: 你喜欢什么口味的总统 

当我们谈论大选的时候,我们谈些什么 美国大选中的品牌立场和营销实践 - liblog - Liblog - A 9th Media

This one is definitely a little biased. Restaurant chain California Tortilla's 2012 Presidential Burrito Bowl campaign, which started in August, let customers vote with their tastes, giving them the option of either the Obama Chicken Teriyaki Luau Bowl, or the Romney Mexican Mitt-Loaf Bowl. This one might tell you more about what people think about eating ground meat blocks. 


 Busken Bakery:哪种总统候选人饼干卖得好,谁就能当选? 
当我们谈论大选的时候,我们谈些什么 美国大选中的品牌立场和营销实践 - liblog - Liblog - A 9th Media

Cincinnati's Busken Bakery has been selling Presidential cookies since 1984. Owner Dan Busken recently told CNN that the results match the electoral vote count within 2%.  


7-11 这个也能想得出!
 
当我们谈论大选的时候,我们谈些什么 美国大选中的品牌立场和营销实践 - liblog - Liblog - A 9th Media

7-11's famous coffee cup poll -- which has called every election correctly since 2000 -- is painting the country blue. 


Cheetos:  奶酪选战 
 
当我们谈论大选的时候,我们谈些什么 美国大选中的品牌立场和营销实践 - liblog - Liblog - A 9th Media

The cheesiest poll on our list named Barack Obama the Big Cheese, via a nationwide vote that had the President's 3 feet by 4 feet Cheetos portrait garnering the majority of the vote.  

Gum Election:不喜欢谁,就往谁身上粘口香糖 
 
当我们谈论大选的时候,我们谈些什么 美国大选中的品牌立场和营销实践 - liblog - Liblog - A 9th Media

Express your revulsion for either candidate by sticking gum on whichever candidate sucks most, with project "Gum Election." Not the most definitive, since people have to print out the poster and stick it on their wall, but looks like Romney "sucks the most." 


Nickelodeon:美国总统:小屁孩的选择 
 
当我们谈论大选的时候,我们谈些什么 美国大选中的品牌立场和营销实践 - liblog - Liblog - A 9th Media

And what do those who cannot vote think? Nickelodeon's "Kids Pick the President" poll, which seeks to get kids educated and involved, saw Obama garnering over a half a million votes, making him the kids' choice, at least.
 

Spirit Halloween: 谁的玩偶销售最好,谁就能当选总统。 从1996年开始,这家公司从来没有失手过。 
当我们谈论大选的时候,我们谈些什么 美国大选中的品牌立场和营销实践 - liblog - Liblog - A 9th Media
 
Halloween retailer Spirit Halloween predicted the race at the end of October, via its "Presidential Index," which used mask sales to figure out who was going to win. Obama masks outsold Romney masks 60% to 40%, according to CNN. The company has accurately predicted the winner since 1996. 
 

 

 

 

 

 

 











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