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新媒体创意工场 Socal Engage & Digital Marketing

 
 
 

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#digitrend# SoLoMo的一小步:用面子签到  

2012-09-10 15:49:54|  分类: 默认分类 |  标签: |举报 |字号 订阅

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digitrend SoLoMo的一小步:用面子签到 - liblog - Liblog 第九传媒

由Redpepper出品的脸部签到系统,是有趣的SoLoMo尝试。 这一尚处在实验阶段的应用,希望能为依然停留在爬行阶段的SoLoMo带来起飞的灵感。这一应用的关键就是让手机签到应用不再成为用户的负担。你不需要登录任何签到应用,只要走过安装有Facebook 签到服务摄像头的地方,就可以在Facebook 上自动签到。当你进入商店,手机会自动推送商店的优惠折扣和其他特色服务。

How does it work?

Facial recognition cameras are installed at local businesses. These cameras recognize your face when you pass by, then check you in at the location. Simultaneously, your smartphone notifies you of a customized deal based on your Like history.

digitrend SoLoMo的一小步:用面子签到 - liblog - Liblog 第九传媒

The techie mumbo jumbo

The check-in app must be authorized via your Facebook account. With your help, the app verifies your most recent photo tags, using those to map the physical appearance of your face. Our custom-developed cameras then simply use this existing data to identify you in the real world. Personalized deals can now be delivered to your smartphone from all participating locations—all you have to do is show your face.

The cameras are standalone devices developed around open source technologies including Raspberry Pi, Arduino, OpenCV and the Facebook Graph API. They can be configured remotely and only require a standard 110 volt wall outlet and a wifi connection.

digitrend SoLoMo的一小步:用面子签到 - liblog - Liblog 第九传媒

Bring on the Benefits

For businesses, there is no easier way to deliver customized deals. Users receive personalized offers simply by coming through the door, which removes the guesswork typically performed by both parties. Businesses will no longer wonder which offers will stick. Patrons will no longer plan outings with a deal-a-day mindset, but can simply frequent their favorite spots and count on being rewarded.

digitrend SoLoMo的一小步:用面子签到 - liblog - Liblog 第九传媒


当然,我们不能忽视的问题,是隐私的保护。 但是对于商家和用户来说,简单的东西最有效。

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