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#新媒体观察# Facebook和Pinterest,谁能帮你卖东西  

2012-10-17 12:14:07|  分类: 环球财经 |  标签: |举报 |字号 订阅

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来自Bizrate的报告显示,以图片分享为主的Pinterest 比Facebook更让有购买欲望的消费者亲睐,消费者更愿意在Pinterest上了解产品信息。
 
新媒体观察 Facebook和Pinterest,谁能帮你卖东西 - liblog - Liblog 第九传媒
 
调查显示70%的被调查者表示他们从Pinterest上获得信息做出购买决定,67%的人表示他们会在Pinterest上关注和收集产品信息。在这两个指标上,Facebool分别是17%和21%,明显不给力。
 
新媒体观察 Facebook和Pinterest,谁能帮你卖东西 - liblog - Liblog 第九传媒
 
在消费者与品牌的互动上面,Pinterest同样保持领先。 
Greater percent (55%) of Pinterest users have engaged with retailers and brands via Pinterest, compared to the percent of Facebook users that engage retailers or brands on Facebook (48%).  
消费者在Facebook和Pinterest上的行为也不同。最大的差别在于,消费者在Pinterest更倾向于成为内容创造者(Creators),制作和分享内容, 而在Facebook上更多的是参与者(participants)的角色,更喜欢参与品牌的营销活动。
 
但是,Facebook在品牌推广和产品宣传方面依然远超Pinterest。
Facebook still significantly surpasses Pinterest in reach.  The latest data from September 2012 shows that 63% of online consumers have a Facebook account; only 15% of online consumers have a Pinterest account.  That said, awareness of Pinterest among online consumers continues to trend upwards.  In August 2012, 46% of online consumers report that they have heard of Pinterest, up from 39% in May and 36% in March.
 
新媒体观察 Facebook和Pinterest,谁能帮你卖东西 - liblog - Liblog 第九传媒
  
 
About the Study
 
The Bizrate Insights Social Image Sharing and Online Shopping Series is a set of surveys conducted via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,200 ecommerce retailers in the US and Canada.  Data from this study was collected from 7,431 online buyers from August 9-August 17, 2012.
 
For over 12 years, Bizrate Insights has helped retailers listen to their customers in a way that is fast and measurable, resulting in insights, action, conversation, and customer loyalty.  The Bizrate Insights customer feedback and ratings platform allows retailers to collect seller ratings directly from verified customers.  Standard ratings are published across the leading comparison shopping site, Bizrate.com, and syndicated across the web’s largest search engines to help drive conversion and traffic.  Collecting over 16 million surveys annually, Bizrate Insights is one of the largest sources of consumer-generated review content in the world, delivering actionable insights and valuable shopper data to key decision makers in e-commerce.
 
Visit http://bizrateinsights.com to learn more about our FREE and paid buyer and site abandonment survey and reporting products. For more information, please contact us.
 
 
 
 
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