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2014-01-27 18:12:05|  分类: 默认分类 |  标签: |举报 |字号 订阅

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Health Online Report by Pew by Pew International 


How Kids use social media: 
Trending Tweens: How Kids Use Social Media Infographic


Build Experiences, Not Just Products 


Music is the one thing that accompanies me on my journeys, experiences, as well as my adventures in writing. While earbuds deliver sound, they do not deliver the essence of the song, the waves of sound, nor the soul of the artist. At the same time, I have a hard time justifying the need to buy overly expensive headphones just to enjoy music the way it was written or meant to be heard.

One day I was shopping for headphones and I stumbled across SOL Republic, a new company that sang to me beyond the sound. What struck me was more than the design or the sound. It was the company’s message that stopped me from looking further: “If it sounds good it feels good. We are music lovers committed to change the world one listener at time.”

Needless to say, I bought the headphones straightaway. I was both surprised and not so surprised when I learned that the company was started by a few dear friends. I couldn’t wait to hear the story behind the company. On this episode of Revolution, I welcome Seth Combs, CMO and co-founder of SOL Republic.

As you’ll learn, the idea for SOL Republic was hatched at MONSTER by Kevin Lee who was part of the original BEATS team. Lee along with Combs and Scott Hix started SOL Republic with the goal of creating a great pair of everyday headphones at a more approachable price point. More so, the team set out to not only deliver premium sound but also develop a line that could be personalized by each individual. And, that’s where this story begins.

SOL represents the “Soundtrack of Life” where every great moment has a song that goes along with it. The way the founders see it, SOL Republic is a new lifestyle company that happens to make headphones. But it is the company’s philosophy statement that explains “why” its approach is one that other businesses should emulate. It’s empathy in action and when leaders care about the experiences great things can happen.

Build_Experiences_Instead_of_Products___LinkedIn

SOL Republic Philosophy Statement

We are Music Lovers, committed to changing the world… one listener at a time.

We are Saviors of Sound, ready to rid the world of hollow sounding headphones and speakers.

We believe music has the Power to touch you, move you and inspire you.

We believe a Good Song can help you be happier, run faster, think clearer, and love better.

We believe for every great moment, there is a song that goes with it, we believe this is the Soundtrack of Your Life.

We believe musicians are modern day storytellers. Their songs unite a nation, ignite a revolution and move mankind. Their Songs Deserve Respect. Their music deserves great sound.

We believe you don’t just hear music… you feel it, and that if it sounds better, it Feels Better.

We are committed to incredible Music Experiences for Everyone.

While today it means building great sounding headphones, our future will take us Far Beyond.


Create Brand Evangelists from the Inside

1. Create a Framework

Sending out a general email asking employees to start talking about their work on their Facebook page probably won’t yield you a lot of results. Instead, start by creating a social media policy that encourages employees to use social media and provides guidelines on appropriate topics to talk about. If your company is going to participate in specific social media activities such as a Twitter chat or creating content on LinkedIn, invite employees to participate in those events specifically. Be sure to provide training to employees on the policy, as well as how to use accounts for those who aren’t familiar with a particular platform. Most importantly, offer employee rewards for workers putting in the extra effort to promote the company, and also set specific consequences for inappropriate behavior.

2. Make it Easy to Connect

Make it easy for employees to connect to each other online by creating a Twitter list or a single Facebook page or group that everyone is connected to. Of, if your company has the budget, check out social media management software like, Social Sprout. Adding industry experts and customers to this group can help employees to start interacting quickly, and by connecting with each other, employees are more likely to share the fun stuff that is going on at the office, which makes the company more appealing to consumers and potential recruits.

3. Use Your Experts

Social media is all about two-way interaction, and employees are a huge resource for companies that are seeking to respond to questions and comments that customers have. Businesses should document which employees can be used as experts in specific subject matters as well as which employees are most active on social media in order to assign specific workers to certain social media inquiries. Withbig data services, much of this process can be animated. For example, data on historical response times and which employees happen to be online can be correlated with complaints or questions detected on social media in order for an available employee to be alerted of a question that he or she is qualified to answer.

By setting some guidelines, helping employees to connect and using big data to streamline the process, businesses can quickly turn their workforce into brand evangelists and subject experts on social media. The increased legitimacy with customers and better customer service will make the extra effort worth it.


Social Media for Healthcare Providers in 5 Steps


A new IMS Health Report suggests that half of the Top 50 pharmaceutical companies in the world “do not engage with consumers or patients through social media, and only 10 companies” utilize Twitter, Facebook, and YouTube.

Yikes.

But health seekers are online, actively looking for information. Four out of every 10 consumers has used social media to find health-related reviews and one-third of consumers are using the social space for health-related discussion.

Healthcare professionals are starting to understand the value of a solid social media listening and response program. Providers can build trust and loyalty with patients and stay on top of potential issues, correcting them before they turn into problems on HCAHPS surveys. There's more than I can go into in a blog post, which is why I worked on a whitepaper that adresses the many challenges the healthcare industry faces and solutions on how to move forward.

“5 Steps to Effective Social Media for Healthcare Providers” includes a road map that will help healthcare providers create a social media program to take advantage of this new consumer behavior and extend healthcare offerings into the social space.

download healthcare social media whitepaperThe whitepaper contains a five-step outline for:

  • Strategic online listening/monitoring
  • Creating a social media program that monitors reputation and builds trust
  • Developing a social media policy
  • Building a training and education program
  • Documenting, measuring, and growing social media

By doing a small amount of online and social media monitoring, you can find terms that are the most often associated with your company, the sentiment surrounding your brand, and the hot issues/topics that surround your market.

You might want to start here:

According to a 2013 PewResearch study, the healthcare subjects that receive the greatest amount of attention in the U.S. through social media are, in order:

  1. Specific diseases
  2. Lifestyle changes
  3. Health insurance details
  4. Safety informationdownload healthcare social media whitepaper

What is your biggest social media challenge in the healthcare space and how do you plan on addressing it this year?

Hopefully this whitepaper will get you thinking about goals and objectives and how you can move forward.

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