注册 登录  
 加关注
   显示下一条  |  关闭
温馨提示!由于新浪微博认证机制调整,您的新浪微博帐号绑定已过期,请重新绑定!立即重新绑定新浪微博》  |  关闭

Liblog : 9th media

新媒体创意工场 Socal Engage & Digital Marketing

 
 
 

日志

 
 

新媒体营销一周最佳案例精选  

2014-05-16 17:51:35|  分类: 默认分类 |  标签: |举报 |字号 订阅

  下载LOFTER 我的照片书  |

新媒体营销一周最佳案例精选 - liblog - Liblog:the 9th media

 

Misereor ?PlaCard - The Social Swipe

source: Kolle Rebbe


Just donate via credit card.
 Since 1958 the relief organization MISEREOR has been creating self-help initiatives in the third world. In the fight against poverty and injustice every Euro counts. To increase people’s willingness to donate, Hamburg based agency Kolle Rebbe made the donation process easier than ever – by developing the first interactive donation poster that accepts one of the most popular means of payment in the world, the credit card, and shows the result of the donation rightaway on the digital screen.
 
A single credit card swipe through the poster donates 2 EUR to MISEREOR and triggers an interactive experience: the credit card cuts through the image of bound hands of an imprisoned Filipino child, helping him to return to a normal life. Another scenario lets one to provide daily meal for a family in Peru: a credit card swipe cuts a slice of bread from a loaf.
 

 

新媒体营销一周最佳案例精选 - liblog - Liblog:the 9th media

 

Coca-Cola Hello Happiness

source: www.creativereview.co.uk

新媒体营销一周最佳案例精选 - liblog - Liblog:the 9th media

 

新媒体营销一周最佳案例精选 - liblog - Liblog:the 9th media

 

新媒体营销一周最佳案例精选 - liblog - Liblog:the 9th media

 

新媒体营销一周最佳案例精选 - liblog - Liblog:the 9th media

 

新媒体营销一周最佳案例精选 - liblog - Liblog:the 9th media

 

新媒体营销一周最佳案例精选 - liblog - Liblog:the 9th media

 

新媒体营销一周最佳案例精选 - liblog - Liblog:the 9th media

 

新媒体营销一周最佳案例精选 - liblog - Liblog:the 9th media

 

新媒体营销一周最佳案例精选 - liblog - Liblog:the 9th media

 

新媒体营销一周最佳案例精选 - liblog - Liblog:the 9th media

 

新媒体营销一周最佳案例精选 - liblog - Liblog:the 9th media

 

新媒体营销一周最佳案例精选 - liblog - Liblog:the 9th media

 

 

 

A large portion of the UAE’s population is made up of blue-collar workers from the Asian Subcontinent. These workers earn the lowest wages in the country. So Coca-Cola wanted to spread a little happiness amongst this segment. Calling home is the only way workers keep in touch with their families. But with rates to the Subcontinent as high as $0.91 per/min, their call home happens just once a week, in off peak times.

So we created a way to help them connect with their families more often. We turned Coca-Cola bottle caps into currency that could be used in the Hello Happiness Phone Booth – a specially created booth that accepts bottle caps instead of coins to make a free three-minute international phone call.
 
The booths were installed at labour camps where the workers live, making it easy for them to call home, any day at any time. Through the booth, every time a worker opened a Coke they were able to share a few minutes of happiness with their families back home.


 

  评论这张
 
阅读(901)| 评论(0)
推荐 转载

历史上的今天

在LOFTER的更多文章

评论

<#--最新日志,群博日志--> <#--推荐日志--> <#--引用记录--> <#--博主推荐--> <#--随机阅读--> <#--首页推荐--> <#--历史上的今天--> <#--被推荐日志--> <#--上一篇,下一篇--> <#-- 热度 --> <#-- 网易新闻广告 --> <#--右边模块结构--> <#--评论模块结构--> <#--引用模块结构--> <#--博主发起的投票-->
 
 
 
 
 
 
 
 
 
 
 
 
 
 

页脚

网易公司版权所有 ©1997-2017