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2014-09-17 12:01:11|  分类: 默认分类 |  标签: |举报 |字号 订阅

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Toyota’s ‘Indestructible Showroom’ 

The “Indestructible Showroom” combines product information with entertainment in the form of a short interactive film about the passion of football fans and one fan in particular who dares to break their strict territorial and cultural taboos. The film asks some heavy survival questions about the ruggedness of the Hilux, its suspension, bodywork, load capacity, 4×4 pulling power, security and even its engine. 

indestructible-hilux-capacity.jpg


The showroom’s slick navigation enables users to switch between viewing the HD film from different camera angles (including one inside the engine compartment) and zoom in on the vehicle’s features as the action unfolds. The online showroom concept has been taken to the next level, with users able to explore the features of a particular vehicle against a backdrop of action that tests the features.

The experience elevates the user from singular digital showroom car views on white backgrounds to an unprecedented online widescreen experience. The interactive effect is achieved by streaming the 13 films simultaneously within a single webpage. David Willems, marketing director at Toyota Belgium, says:

Consumers want more than information, they want to be entertained while researching what car to buy next. Indestructible Showroom takes the idea of consumers enjoying onlineshowroom functionality and technology entirely to the next level. The live action entertains customers while elegant navigation invites them to fly around the car to see what’s happening everywhere and then to zoom in on the features that interest them.



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